Digital signage is the use of electronic
displays or screens (such as LCD, LED,
plasma or projection) to deliver entertainment,
information, advertisement or other
messages in public or private spaces.
Digital signage goes by many names;
digital out-of-home (DOOH) advertising,
digital communications networks, place-based
media, digital merchandising and more.
The advantage of digital signage over
traditional static signs is the content
can be customized and targeted to specific
locations and audiences and updated
almost instantly. Content can be presented
as dynamic animation and graphics as
well as full motion video and sound.
Where
are Digital Signs Found?
A diverse group of companies and
organizations are deploying digital
signage systems to display customized
and dynamic messages to their customers,
prospects and employees.
A system provides a unique opportunity
to reach a relatively captive audience
at the point-of-decision (within the
store), point-of-purchase (at the register)
or point-of-wait location with targeted
brand, product and service information.
Digital signage can be found in:
Bank branches
Doctor and other healthcare
offices
Fitness facilities
Retail stores
Gas stations
Transportation waiting areas
Auto dealerships and service
areas
Schools and libraries
Digital signage systems are often located
in venues filled with distractions.
To be effective, the screen content
has to be eye-catching … and eye-holding.
How Can Digital
Signage Help a Company or Organization?
Increased
sales, customer loyalty, brand building, information
sharing… the goals and results of effective
digital signage systems can be as diverse
as the companies and organizations deploying
the systems. In the retail arena, there are
some compelling stories. A study by Platt
Retail Institute reported that digital signage
messages were recalled by 31% of shoppers
and produced a sales increase of 10%.
Beyond the sales opportunity, digital signage
can also promote an organization’s brand,
image and core values. Carefully crafted messages
and the right balance between sales and value-added
information can build help trust between an
organization and its customer base.
That means more than displaying just ‘pretty
pictures’ or ‘eye candy.’
It means creating a positive customer experience.
What’s
the Most Important Component in a Digital Signage
System?
Many organizations make a significant investment
in the technology and its deployment. What
many deployers sometimes fail to recognize
is that it takes engaging, relevant content
- updated on a consistent and frequent basis
- to deliver results.
This is where Short Bites Media can help.
Our value-added content can help your organization
increase sales, develop your brand and strengthen
customer loyalty.
"I have noticed some networks that
don't update their content very frequently
(in one case I saw the same loop playing
for nearly a whole year). However, considering
the investment required to install a digital
signage network in the first place, it
seems rather silly not to use the technology
to its fullest potential -- especially
if you're trying to train viewers to expect
something new and exciting each time they
visit your store."
Bill Gerba
Wirespring Technologies
Short
Bites Media provides content for your digital signage
network that’s…
Creative…
Engaging… Dynamic… and yes, Affordable!
Contact
us. We help
feed your content “beast” - one short bite
at a time.
Increased
sales, customer loyalty, brand building, information
sharing… the goals and results of effective
digital signage systems can be as diverse
as the companies and organizations deploying
the systems. In the retail arena, there are
some compelling stories. A study by Platt
Retail Institute reported that digital signage
messages were recalled by 31% of shoppers
and produced a sales increase of 10%. 
